NOBLELIFT North America proudly announced the grand opening of its new North American Tech Center in Milwaukee, Wisconsin. The ribbon-cutting celebration was held in conjunction with the first annual “NOBLEFEST,” an exciting event that brought together dealers from across the country to experience the company’s latest innovations and celebrate the future of material-handling technology.

Located at 700 W. Virginia Street, Suite #B110, the new 7,000-square-foot facility is dedicated to research and development, new product innovation, and dealer engagement. It serves as a hands-on environment where customers and dealers can test-drive equipment, experience new technologies firsthand, and participate in collaborative R&D initiatives, including automation projects that represent the next frontier of warehouse efficiency.

During NOBLEFEST, attendees had the opportunity to test-drive NOBLELIFT’s newest lineup of equipment, including the HERO Task Support Vehicle, the PSR30 Walkie Reach Truck, and the ALPHA Series forklifts, along with a sneak preview of NOBLELIFT’s upcoming robotic solutions. Dealers also got an exclusive first look at what NOBLELIFT will be showcasing at MODEX 2026, one of the premier trade shows for manufacturing and supply chain innovation.

“The opening of our Milwaukee Tech Center represents a major step forward in our North American commitment to innovation and dealer support,” said Bill Pedriana, President of NOBLELIFT North America. “It’s a place where our partners can experience technology in motion to test, learn, and help us shape the future of intelligent material-handling.”

The Tech Center will serve as a hub for collaboration, product development, and continuous improvement, reinforcing NOBLELIFT’s reputation for engineering excellence and customer-driven innovation.